You’ll rarely see a company that’s risen to the top using a shotgun approach.
Failure to isolate the most-qualified niche can waste marketing funds, time and energy.
3 steps to expand into a new niche:
1. Sharpen Your Focus
Divide current customer base into groups with similar characteristics.
2. Fill A Need
Focus on the customer you want to reach. Who has an identified need for what you market? It’s easier to fill a need than to create one. Evaluate offers made by competitors. Provide product or service that are unavailable.
3. Keep Cost Down
Growth comes from taking measured risks that start with an assessment of your best potential customers and their needs. And you’ll succeed by making valuable offers to carefully targeted, qualified prospects who are prepared to buy.
Church, are you with me on this? Know the community your in and do whatever it takes to see them come to accept Jesus Christ as their personal savior.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment