Interview with Eddie Siceloff

Eddie Siceloff is the Communications Director for Crossroads Church in Concord, NC.  His responsibilities include ensuring church brand/identity continuity across various media platforms, graphic and web design for the various ministries of the church and it's campus', as well as the marketing and advertising of events and activities throughout the community.

Eddie,

What are your tools of the trade (Computer, Monitor, Scanner, Cameras, etc.)?

Macbook Pro 17" running Leopard, iMac G5 17" running Tiger, HP DesignJet 130 NR- large format printer, and Canon EOS 30D Digital SLR- (try to abstain from stock photography).

What is your favorite tool (Plug-in, Software, Equipment, etc.)?

Adobe Creative Suite- one package, works on the fly with each of the individual programs.

Favorite Resource(s):

churchrelevance.com, churchmarketingsucks.com, CFCClabs.org.

Who, what, or where do you get your inspiration?

I'm inspired by what 'catches my eye'; as anyone in the graphics/art industry knows you get accustomed to seeing the best-of-the-best, so if something is able to reel me in and read about it then I feel that to be an inspiring source.

If you could have one thing what would it be? Why?

A large monitor to connect say, a 30" Apple Display.

What are the primary goals of the church as it relates to your position?

To reach people with the most effective and easiest-to-understand message as possible.

What hindrances do you have to overcome?

Technology know-how of the general public, foremost.

What is your favorite trick or technique and would you consider giving an example?

No favorite per say, I have to say the creation of style sheets both for print and web have greatly increased production and symmetry in media over the years.  'Theming' is a great tool for the web.

How did you get started in your profession?

Working for an apparel manufacturer as a graphic artist.

Readers can find out more about you by?

visiting Crossroads Church, Facebook or following me on Twitter!